Actimel were recently at King’s Cross Station with their “Lift the Lid on Winter” campaign.
The experiential activity included the distribution of samples and a snow globe which contained a Mini Convertible inside.
Staff encouraged visitors to the stand to climb into the snow globe and sit in the car to be in with a chance to win a Mini.
There was also activity on the external promotional space with another Mini and sampling.
Some breakdancers also made an appearance to entertain passers-by.
For more information on promotional opportunities at King’s Cross Station, please contact us.