Burt’s Bees interactive ‘Wall of Kisses’ was well received at Buchanan Galleries
Working with experiential agency Fuse, Burt’s Bees interactive ‘Wall of Kisses’ has been created to launch the beauty brand’s new lipstick range and allows people to virtually experience all 18 shades of the collection. The activation was well received in Buchanan Galleries last weekend.
The experience includes a ‘magic mirror’ selfie touch screen with lip tracking software to digitally place colour onto the participants’ lips, a giant photo montage and two lipstick consultation areas.
Victoria Chew, director at Fuse said ” We’ve worked really closely with Burt’s Bees to bring their new range of lipsticks to life in an innovative and interactive way. The user journey takes consumers through the range using a digital application before they then try on the shades with the help of one of our makeup consultants, so it’s a great mix of innovation and tangible product trial”.
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