CASE STUDY: THE MINI TOUR AT WHITE ROSE

The Mini Tour Car Promotion Generates 162 Leads in 1 Day at White Rose Shopping Centre

 Mini Promotion at White Rose Shopping Centre

Mini Promotion at White Rose Shopping Centre

MISSION
  • To reacquaint fans and newcomers with the brand’s latest models: the new, bigger MINI Countryman, the MINI John Cooper Works Hatch, the MINI 5-door Hatch, the MINI Convertible and the MINI Clubman.
EXECUTION
  • Display all 5 models.
  • Acclaimed three-piece beatbox act DUKE performed throughout the day, offering an eclectic mix of popular hits from the likes of Pharrell Williams to Dolly Parton.
RESULTS
  • 432 interactions.
  • 251 people got inside the cars.
  • 162 leads.
  • 1,079 people watched DUKE performances.
Mini Tour at White Rose Shopping Centre

Mini Tour at White Rose Shopping Centre