Highlights of experiential and pop-up retail activity which took place in Network Rail Stations in Q1
There was a range of brand experience and pop-up retail activity placed into Network Rail Stations in the first three months of 2018. Firstly, Swiss Airlines in partnership with creative agency Space, installed an interactive billboard at London King’s Cross Station. The billboard delivered snow on demand as part of the airline’s #SnowNow campaign. While at London Victoria Station, commuters were able to virtually try on Japanese traditional costumes through an activation by Visit Japan.
Kia showcased the new Stinger car model at London Waterloo Station. In one of the car maker’s largest marketing activations to date, an experiential stand showcased the Kia Stinger. It allowed commuters to find out more about the car and to experience driving the car using VR technology. Also at Waterloo Station, drinks brand Tropicana Essentials’ Beat the Yawn campaign incorporated both experiential and sampling elements. Participants had to resist a yawn in the face of a sleep-inducing video. They could then upload their photo to social media for a chance to win a spa voucher.