Behavioural communications agency HeyHuman has launched a nationwide experiential sampling campaign for Green & Black’s to promote the brand’s new product range, ‘Velvet Fruit’.
The experiential sampling campaign invites consumers to taste the chocolates from the comfort of a velvet tasting chair. Participants will also have the opportunity to capture a cinemagraph of their experience in the chair. Those who post their cinemagraphs to social media, with hashtag #VelvetFruit, could win a luxurious tasting chair.
The tasting sessions are taking place in premium shopping centres and train stations from 24.09.18 until 12.10.18.
Chris Campbell, Brand Manager at Green and Black’s, says; “Green and Black’s has been innovating the premium chocolate sector for the best part of thirty years, and now we’re thrilled to bring moments of quiet bliss to some of the busiest locations in the UK.”
Liz Richardson, Managing Partner at HeyHuman, adds; “As premium bitesize is a relatively new category as well as Velvet Fruit being a new product for Green & Blacks, we recognised that getting people to taste the chocolates was key. We needed to get the product into people’s hands and engage them in a way that would do justice to the calibre of this product, whilst making the consumption occasion clear.”
“This is a particularly targeted sampling campaign, and we have used a mix of data tools and proprietary know-how to make sure that we engage the audience with a compelling message in the right places and at the right time to optimise effectiveness.”
Click here for more information on the campaign on HeyHuman.com
Click here for the original article in Marcommnews.com: Green and Black’s Brings Decadence to the UK in New Experiential Campaign
Contact SpaceandPeople for more information on booking space in premium venues for sampling campaigns.