HAIG CLUB’S SAMPLING CAMPAIGN AT KING’S CROSS

Haig Club recently brought its newest offering, Clubman, to the busy commuters at London King’s Cross station with an eye-catching brand awareness and sampling campaign.

SpaceandPeople – Haig Club Clubman Whisky at London King’s Cross Station from SpaceandPeople on Vimeo.

Passers-by were invited to sample Haig Club Clubman mixed with cola by brand representatives who were on site throughout the campaign. The samples of “Clubman and cola” were met with an enthusiastic response and engaged the customers fully in the brand, creating an interesting talking point (and some gift ideas) for consumers in the run up to Christmas. Created by Elastic, the campaign made use of lighting to highlight the distinctive blue bottle associated with Haig Club, with the lights in the station lit up in blue to create a memorable experience for commuters and shoppers.

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