KIA’S IMMERSIVE CAMPAIGN AT WATERLOO

Kia carried out immersive campaign at Waterloo Station which included VR experience last week

Kia showcased the new Stinger car model at London Waterloo Station last week in one of the car maker’s largest marketing activations to date.

Kia Immersive Campaign at Waterloo with Experiential Stand

Kia Immersive Campaign at Waterloo with Experiential Stand

The campaign was designed to capture the attention of daily commuters and weekend visitors to London and included short films of the Kia Stinger in action featured throughout the station.

Kia Experiential Stand in Immersive Campaign at Waterloo

Kia Experiential Stand in Immersive Campaign at Waterloo

The activation was amplified through an experiential stand which showcased the Kia Stinger and allowed commuters to find out more about the car and to experience driving the car using VR technology. Whilst on the stand, commuters could enter a competition to win a track day in the Kia Stinger at Silverstone.

Kia Immersive Campaign at Waterloo with VR Experience

Kia Immersive Campaign at Waterloo with VR Experience

In addition to the videos, Kia also installed static displays including platform banners, posters and floor stickers throughout the station.

David Hilbert, Marketing Director at Kia UK, commented before the event: “By showcasing the Kia Stinger in this type of environment, our aim is to expose the car to new audiences, ultimately showing the brand in a different light.”

For original article: Digital Strategy Consulting