MINI BABYBEL ACTIVITY TO SUPPORT RED NOSE DAY

Activation at King’s Cross Station with Scarlett Moffatt and a giant edible ‘Belboard’

Mini Babybel for Red Nose Day at King's Cross Station

Mini Babybel for Red Nose Day at King’s Cross Station

Visitors to King’s Cross Station today are enjoying a cheesy treat with Mini Babybel® and Scarlett Moffatt raising awareness of Red Nose Day. A giant edible ‘Belboard’ was unveiled this morning which contains over 10,000 Mini Babybel® cheeses.

Mini Babybel for Red Nose Day at King's Cross Station

Mini Babybel for Red Nose Day at King’s Cross Station

Travellers can enjoy a cheese which includes a joke and be entertained by witty one-liners delivered by Scarlett herself. The Belboard, which is 6m wide by 3m high, celebrates the Mini Babybel® and Red Nose Day partnership. A limited edition of the cheese 6 pack will be available from the 13th March, with 10p from every special pack donated to Comic Relief.

Mini Babybel for Red Nose Day at King's Cross Station

Mini Babybel for Red Nose Day at King’s Cross Station

Activity can be followed with the hashtag #MiniLaughs, and Twitter @MiniBabybel and @RedNoseDay
For more information:

Babybel Website
Eventbrite

For more information on promotional opportunities at King’s Cross Station, please contact us.