NUROFEN & PAIN UK POP-UP BODY GARDEN

The Know More Pain Body Garden was constructed in 24 hours in London King’s Cross Station earlier this week.

Nurofen Know More Pain Body Garden at King's Cross Station

Nurofen Know More Pain Body Garden at King’s Cross Station

Nurofen celebrated the launch of its latest product, the 24 hour clinically-proven pain relief ibuprofen patch, by constructing an interactive Body Garden in London’s Kings Cross Station in just 24 hours. The Nurofen Know More Pain campaign is aimed at encouraging people to understand more about everyday pain: how to manage it effectively and the importance of keeping active.

Nurofen Know More Pain Body Garden experiential activation at London King's Cross Station

Nurofen Know More Pain Body Garden experiential activation at London King’s Cross Station

The Know More Pain Body Garden was constructed by 24 people who had previously experienced body pain, working alongside expert garden designers. It provided visitors to the station with the chance to learn more about the impact of body pain, how it can be managed and what it feels like to experience body pain. People were encouraged to explore the garden and post a selfie on social media of their experience. As a supporter of Pain UK, Nurofen made a donation for every selfie, post, like or share of The Body Garden activation using the hashtag #KnowMorePain on Facebook, Twitter and Instagram.

Nurofen Know More Pain Body Garden experiential activation at London King's Cross Station

Nurofen Know More Pain Body Garden experiential activation at London King’s Cross Station

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Multivu.com : Nurofen and Pain UK Build Pop-up Body Garden