ORANGINA ROLLS OUT ITS BIGGEST SAMPLING CAMPAIGN

Orangina’s extensive sampling campaign visits key commuter stations

Orangina Sampling Activity at London Victoria Station

Orangina Sampling Activity at London Victoria Station

Soft drink brand Orangina has launched a sampling campaign over Summer, which is tied in with a larger experiential activation in August. The overall campaign will feature a nationwide outdoor campaign, social media activation, PR activity and in-store activity to drive purchase.

The sampling activity, which started in June and will run until September, is aiming to reach two million consumers at high-footfall commuter venues in London including Victoria Station and London Waterloo.

Bridget Hirst, assistant brand manager for Orangina at Lucozade Ribena Suntory, said: “With taste being the number one driver of purchase for soft drinks, we need to remind consumers about the wonderful taste of Orangina to drive our sales”

Orangina Sampling Activity at London Victoria Station

Orangina Sampling Activity at London Victoria Station

For more information:
Event Magazine
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