Orangina’s extensive sampling campaign visits key commuter stations
Soft drink brand Orangina has launched a sampling campaign over Summer, which is tied in with a larger experiential activation in August. The overall campaign will feature a nationwide outdoor campaign, social media activation, PR activity and in-store activity to drive purchase.
The sampling activity, which started in June and will run until September, is aiming to reach two million consumers at high-footfall commuter venues in London including Victoria Station and London Waterloo.
Bridget Hirst, assistant brand manager for Orangina at Lucozade Ribena Suntory, said: “With taste being the number one driver of purchase for soft drinks, we need to remind consumers about the wonderful taste of Orangina to drive our sales”