Creative agency Space brought snow to London on demand with specialist ski airline, Swiss International Air Lines (SWISS).
An interactive billboard at King’s Cross station delivered on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targeted the typically late-booking UK market to get online to book with SWISS.
David Atkinson, managing partner at Space added: “The #Snownow campaign is the perfect conversation starter for SWISS, disrupting the humdrum of the London commute, letting us boost brand awareness and drive traffic online, as well as offering the chance to win a premium taste of the Alps with SWISS.”
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