VIRGIN MEDIA LAUNCHES CHILDREN’S APP

Virgin Media Launches Children’s App with Giant Trampoline Bed Outside King’s Cross Station

Virgin Kids Experiential Activation at King's Cross Station

Virgin Kids Experiential Activation at King’s Cross Station

The telecoms company worked with Pretty Green to bring a giant trampoline bed to King’s Cross Square outside King’s Cross Station to launch their new app.

Virgin Kids Experiential Activation at King's Cross Station

Virgin Kids Experiential Activation at King’s Cross Station

Designed specifically for three- to six-year-olds, the app allows users to stream shows, play games and read books in a safe environment free of ads and in-app purchases.

Virgin Kids Experiential Activation at King's Cross Station

Virgin Kids Experiential Activation at King’s Cross Station

David Bouchier, chief digital entertainment officer at Virgin Media, said the demographic “watch on-demand programming for the majority of their entertainment experience” and that the brand developed the Kids App “to follow that audience”.

Virgin Kids Experiential Activation at King's Cross Station

Virgin Kids Experiential Activation at King’s Cross Station

Children of all ages had the opportunity to ‘jump for joy’ on the giant bed. Designed to look like an actual adult bed, the 5m x 3m trampoline enabled children to do something they are typically not allowed to do.

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