CASE STUDY: Gifting retailer Heart Scent successfully expands Glasgow retail presence with Rock Up and Pop
BACKGROUND
- Heart Scent is a Glasgow-based gifting retailer established in 2012 that has retailed within The Forge Shopping Centre, Glasgow since 2013
- Heart Scent retail a wide selection of gifting products, many of which are handmade, or hand finished. Their range includes home décor, home fragrance and floral gifts
AIMS & OBJECTIVES
- Expand retail presence into one of Glasgow’s top shopping venues
- Grow customer base in Glasgow and surrounding area
EXECUTION
- Utilise SpaceandPeople’s Rock Up and Pop Up service to open second physical location in one of Glasgow’s top shopping venues, Braehead Centre
RESULTS
- Heart Scent have now been operating successfully within Braehead Centre since Spring 2022
- Consistent sales results within Braehead Centre, averaging £10,700 monthly
- Expansion of personalised product line with many items being available on the same day as purchase
- Introduction of popular click and collect service for custom orders
“The opening of our second location with the help of Rock Up and Pop Up was a pivotal moment for Heart Scent’s growth as a business and we have received such a great response from customers in Braehead Shopping Centre. Meeting new customers at our second location has allowed us to gain great feedback and ideas which has led us to launching new product lines including an expanded personalised artworks range.
– Karen, Heart Scent
Looking to retail in a shopping venue near you? Visit our Retail page for more information and to enquire today.
SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.
