CASE STUDY: Just Bee Honey increase sales through expanding retail channels and enabling customers to trial product in 3 of the top 5 UK shopping centres

BACKGROUND

  • Just Bee is a growing D2C vitamin honey retailer based in Manchester, producing a wide range of honey with various flavours and health benefits
  • Just Bee source all their honey and ingredients from sustainable sources including the Volition Community Beekeepers at Manchester Cathedral

AIMS & OBJECTIVES

  • Expand sales channels and become less reliant on online sales and promotions
  • Grow customer base in key UK areas including London and Sheffield

EXECUTION

  • Work with SpaceandPeople to bring their online retail offer to the physical retail market using Rock Up and Pop Up including experiential sampling of products
  • After a successful 4 week trial at The Trafford Centre, open 3 new retail pop-up outlets at Westfield London, The Trafford Centre and Meadowhall

RESULTS

  • Just Bee have now operated 3 successful pop-ups within Westfield London, The Trafford Centre and Meadowhall and will be opening 2 new locations within Newcastle and Kent during the first half of 2024
  • Continual growth in sales across all 3 venues with a 39% increase in sales from Oct-Nov 2023 and 29% increase in sales from Nov-Dec at The Trafford Centre
  • 10,000 new customers gained since physical retail launch with the product being sampled by 20,000 people
  • Many of these new customers signed up to the Just Bee newsletter and have since become long-term, repeat online customers

“We’re so proud of the brand’s growth over the past year from solely retailing online at the beginning of 2023 to now running profitable pop-ups in 3 of the top 5 shopping centres in the UK. Being a small family business, it can be hard to get your products in front of consumers but retailing with Rock Up and Pop Up has simplified this process. We are using our physical presence to research our customers, build our national database and encourage trial of our products. We have found we get a steady level of repeat business online from customers who have bought from our kiosk which really highlights the added benefits of our physical pop-up shops.”

 –  Andy, Just Bee

Looking to retail in a shopping venue near you? Visit our Retail page for more information and to enquire today.

SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.

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