CASE STUDY: Riverford Organic Farmers sign-up 100s of new customers through shopping centre and train station promotions
BACKGROUND
- Riverford Organic Farmers is an employee-owned organic farm and organic produce box subscription company founded in Devon
- The retailer grows their organic fruit and vegetables across 5 farms and delivers boxes to 65,000+ customers weekly throughout the UK
AIMS & OBJECTIVES
- Educate prospective customers at top shopping and travel venues on the company’s fruit and vegetable subscription offerings
- Promote additional product offerings including organic meat boxes and organic recipe boxes and kits
EXECUTION
- Work with SpaceandPeople to select a range of promotional venues with suitable visitor demographic profiles and footfall
RESULTS
- Riverford Organic Farmers carried out promotional activations for a total of 45 days in 11 venues with SpaceandPeople during 2023
- Consistent sign-ups throughout venues with 72 new customers gained during 3-day promotion at St David’s Shopping Centre in Cardiff and 62 new customers gained during 3-day promotion at London King’s Cross Station
”We have worked with SpaceandPeople for several years now to secure high footfall venues in which we can promote our services. We have engaged with our target demographic in many shopping centres and train stations across the UK and have seen very positive results. Being able to advertise our offerings to such a large footfall in a short time period is an extremely effective method of customer acquisition for us.”
– Tom, Riverford Organic Farmers
Promotional Opportunities at Network Rail stations and UK Shopping Centres
SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.
