Union Square is the top shopping and leisure destination in North-East Scotland, one of the nation’s top locations for pop-up retail, brand activations, and customer acquisition.
Located in the heart of Aberdeen City Centre, Union Square welcomes over 14 million visitors annually, with a weekly footfall of around 280,000 shoppers. Union Square is directly connected to Aberdeen’s main train and bus stations, ensuring a constant flow of visitors. It’s high-traffic, high-visibility environment provides businesses with the perfect setting to attract customers, build brand awareness and drive tangible results.
Why Union Square?
Union Square is Aberdeen’s go-to destination for stylish shopping, featuring top fashion and lifestyle brands like Apple, Zara, and MAC. Its high-footfall and prime visibility make it an ideal spot to expand your local customer base. With exclusive access, Union Square ensures businesses connect with the right audience, at the perfect time, in the perfect place.
Whether you’re launching a product, growing your customer base, or testing new markets, Union Square provides the footfall, environment and visibility you need to make an impact.
14M+
Annual Visitors
17%
Executive Wealth
62 Mins
Avg. Dwell Time
£71
Avg Spend/Visit
Opportunities Available
1. Pop-Up Retail
There are various pop-up retail opportunities for small retailers through to well-known brands to launch a mid-mall pop-up shop.
2. Customer Acquisition
Union Square features a custom-designed vinyl-wrapped kiosk positioned in a high-footfall zone – providing a professional branded presence. Perfect for businesses looking to increase sign-ups and engage directly with shoppers.
3. Brand Experience
Union Square offers a number of sites for experiential activations including a large external space that has been utilised by a range of major brands including Ford.
Testimonials
Shopping centre promotions have been an invaluable tool for engaging with more clients and securing consultations at our clinics. The ability to connect face-to-face with hundreds of potential clients is a major advantage. During our promotions we consistently book an average of 75 consultations per day, with many of these leads converting into long-term clients.
Space Dental
Entering the physical retail market has been a breeze using the Rock Up and Pop Up service. The kiosk has given us the opportunity to interact and offer samples to customers and gain valuable in-the-moment feedback.
Just Bee
Why SpaceandPeople?
Pop-ups in prime retail locations
SpaceandPeople book space for over 290 pop-up retailers monthly
A pop-up for every business
From small start-ups to established national brands, there’s a pop-up solution to suit every business
Exclusive rights to premium venues in the UK
Gain access to 370+ premium locations with a combined weekly footfall of 63.5M across the UK and Germany
POP UP SPACE FOR BRANDS, PROMOTERS AND RETAILERS AT UNION SQUARE
