In the age of digital-first everything, a pop-up retail location strategy might sound old-school. But for brands exploring pop-up retail or looking to expand their physical presence, choosing the right venue is far from a formality — it’s one of the smartest plays in the game because a strategically chosen location reduces customer acquisition costs (CAC), while driving sales and building visibility.
What Is A Pop-Up Retail Location Strategy?
At its core, a venue strategy for pop-up retail is the process of identifying the most effective places to showcase your brand. This could be a high-footfall shopping centre, a local mall with a loyal customer base, a transport hub where dwell time meets impulse buying or a retail park hosting shoppers that are eager to discover new brands. It’s not just about space — it’s about strategic placement that turns foot traffic into real results.
Why It Matters Now, More Than Ever
Even as e-commerce surges, physical retail is evolving — not disappearing. Brands are using flexible, high-impact spaces that give them instant access to thousands of shoppers before committing to longer term leases. Here’s why location still leads:
From defining your target customer, to analysing venue demographics, psychographics and consumer behaviour, every detail plays a significant role in making or breaking your pop-up retail activation.
The best location isn’t always the busiest — it’s the one that matches your audience behaviour and amplifies your brand.
It’s about mapping intent, relevance, and opportunity — and matching it with your brand and your target audience.
*Pro Tip
Just like yourself, your customers are looking for convenience – choosing a location with easy access to transport links, ample parking, and proximity to target neighbourhoods can increase your chances to reach your customers.
Let’s Suppose You Choose an Unsuitable Location
To be where you don’t belong – it’s more common than you think: from start-ups to seasoned brands, they’ve all been there at least once.
While some retailers cave, others use this opportunity to gather real-time insights about foot-traffic and consumer demand that’ll help them plan their next move.
We Place You Where You Fit Best
With access to 370+ locations across the UK and Germany, we help brands make smarter, faster, and more cost-effective retail moves. From shopping centres, travel hubs to retail parks, we understand the nuances behind location — and we don’t just recommend, we match and deliver.
Whether you’re trialling your first physical store or looking to scale across multiple regions, a thoughtful venue location strategy will determine how well you convert visibility into impact.
We are ready, whenever you are.
To talk pop-up retail location strategy with our retail experts, reach out to us at marketing@spaceandpeople.co.uk
While we get back to you, here’s some frequently asked questions about pop-up retail, answered for you.
