CASE STUDY: K-Beauty Brand Goes Beyond Online with Rock Up and Pop Up in Sheffield
BACKGROUND
- A fast-growing Korean skincare brand with a loyal online customer base.
- Strong presence on social media, especially among Gen Z and Millennials.
- Previously tested physical retail through short-term pop-ups.
- Wanted to explore physical retail for a longer period, without committing to a permanent lease, to improve the customer experience and test in-person sales.
AIMS & OBJECTIVES
- Expand beyond digital and trial in-person retail for an extended period of time.
- Connect directly with customers, gather product feedback, and understand offline buying behaviours.
- Launch in a high-footfall, beauty-conscious region with low overhead risk.
- Validate if pop-up retail could become a recurring part of their UK growth plan.
EXECUTION
- Prime mid-mall kiosk at a leading shopping centre, Meadowhall Sheffield.
- Utilise SpacandPeople’s Rock Up and Pop Up full service including location strategy, custom-branded kiosk design, installation, on-screen media support and operational guidance to launch mall pop-up.
“Launching in a major shopping centre through Rock Up and Pop Up gave the brand a new way to connect with customers. The location was spot-on and seeing people interact with our products in real time gave us insights we just couldn’t get online — from product preferences to which ranges pulled them in. The setup, logistics, and everything behind the scenes were taken care of, so we could focus on showing up for our customers. The numbers are strong and we also now have a clear sense of how digital and physical strategies can grow for us— together, not separately.”
– Mii Korean
Looking to retail in a shopping venue near you? Visit our Retail page for more information and to enquire today.
SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.