Actimel were recently at King’s Cross Station with their “Lift the Lid on Winter” campaign.

SpaceandPeople – Actimel at London King’s Cross Station from SpaceandPeople on Vimeo.

The experiential activity included the distribution of samples and a snow globe which contained a Mini Convertible inside.

Actimel promotion at Kings Cross Station

Actimel promotion at Kings Cross Station

Staff encouraged visitors to the stand to climb into the snow globe and sit in the car to be in with a chance to win a Mini.

Actimel King's Cross

Actimel sampling activity at King’s Cross Station

There was also activity on the external promotional space with another Mini and sampling.

Actimel_Kings Cross Feb 2017 (7)

External activity for Actimel at King’s Cross Station

Some breakdancers also made an appearance to entertain passers-by.

For more information on promotional opportunities at King’s Cross Station, please contact us.