Many bees made a bee-line for London to an activation campaign at London King’s Cross Train Station last week.

B&Q King's Cross London Train Station

B&Q Bee Pit Stop at London King’s Cross Station

B&Q unveiled the above beehive-shaped artwork outside King’s Cross Station last week. The 36m tall structure doubles up as a flower-packed safe space for London’s bees. The bee pit stop contains 500 plugs of lavender. It also features other bee-friendly plant species, such as salvia and spurges.

The idea behind this activation was to encourage people across the country to plant their own ‘bee-pit stops’. A bee pit stop can be as small as a window box planted with lavender. Or it could be a whole bee-friendly garden.

Factors such as rapid urban development and climate change has meant bees have to travel further between areas that are suitable for them to feed and nest.

B&Q Bee Activation London

B&Q External Brand Experience Activation at London King’s Cross Station.

This activation is ideally placed to target commuters, visitors and residents of London, situated on the external plaza outside London King’s Cross Station. It is built with hexagonal sections, representing the structure of honeycomb and two overhanging arms that mimic the shape of bee antennae.

The King’s Cross activation is the first of many bee pit stops to be unveiled around the country from May 13th, with pollinating roundabouts springing up throughout the UK from June.

Outdoor marketing director at B&Q Steve Guy said “The livelihood of bees is intrinsically tied to ours, so it is incredibly important that we do our part to save the bees. Whether you are planting a pot of lavender on your urban balcony, or a dedicated pollinator bed in your garden, it’s a lot easier than many think to create a ‘bee pit stop’.”

B&Q ecternal activation Central London

B&Q’s bee pit stop promotional activity at London King’s Cross Station.

This activation was created by B&Q in collaboration with designer Matt Childs. Good Relations, the PR and content agency, worked with Helix on the installation build and Engine on the creative.

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