CASE STUDY: Award Winning Care Provider Baillieston Community Care Offers Recruitment to 16 People as Result of One Day Awareness Campaign
BACKGROUND
- Baillieston Community Care is an award winning registered charity and not for profit organisation, which has been established since 1992. The charity offers a high quality person focused service aimed at maintaining an individual’s independence within their own homes and the community through three separate services; Care at Home Service, Dementia Short Break Service and Dementia Day Service.
AIMS & OBJECTIVES
- To raise awareness of Baillieston Community Care services and recruitment of potential carers.
EXECUTION
- Use the SpaceandPeople Promotional Kiosk as a promoting platform to engage with visitors.
- Speak to anyone interested in joining the charity and provide additional information with the support of flyers, recruitment packs and forms.
RESULTS OF THE ACTIVITY
- The team spoke to over 50 interested passers-by and offered recruitment to 16 people during the one-day promotion
“We were extremely pleased with the level of engagement during the one-day promotion and number of candidates we spoke to on the day. We are interested in using the Promotional Kiosk in other shopping centres to expand our reach and raise awareness of our services in the near future.”
– David, Baillieston Community Care
Baillieston Community Care Recruitment Campaign
SpaceandPeople offers a broad range of space for promotions and on-mall retail in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Find out more about the SpaceandPeople Promotional Kiosk here.
