CASE STUDY: Big Kid Circus Delights Families at XSite Braehead With Traditional Big Top Experience During October School Holidays

BACKGROUND

  • Big Kid Circus is a family run business that was founded in 2005 by husband-and-wife
    Biliana and Kiril Kirilov. The circus is now run by their three children.
  • The show offers a pop-up circus experience which includes trapeze artists, clowns,
    and acrobats and visits over 42 towns per year.

AIMS & OBJECTIVES

  • Maximise capacity at regular roster of shows during 10-day placement.
  • Entertain visitors with a mixture of circus acts including trapeze artists,
    motorcycles in a cage ball, contortionists and stunt BMX riders.

EXECUTION

  • Set up a tradition big top circus tent in the car park of XSite Braehead during the
    October school holidays.
  • Pre-promote on social channels (combined audience of 120K followers on their
    social channels) as well as third parties to boost online presence, such as Groupon,
    Eventbrite, and Ticketmaster.

RESULTS OF BIG KID CIRCUS AT XSITE BRAEHEAD  

  • 21 performances took place throughout the 10 days with 20 performers.
  • 6,877 tickets were purchased with all 7 weekend performances sold out.
  • Restaurant revenue at XSite Braehead spiked during the circus’s visit

“We had an unforgettable time during our placement at XSite Braehead. The attendance at the performances was high and we really enjoyed seeing kids and adults of all ages be amazed by the extremely talented performers we have in the show. Following on from the pandemic, we are so grateful to be able to host events on this scale again.”

– Julia Kirilova – Big Kid Circus

For more information

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