CASE STUDY: Duck World expand London retail presence with successful pop-up shops at London Liverpool St and London Victoria Stations

BACKGROUND

  • Duck World was established in spring of 2023, retailing online and at their Charing Cross Road and Westfield London locations 
  • The brand retails over 700 varieties of rubber duck with music star ducks, film & TV ducks, British icon ducks and many more!

AIMS & OBJECTIVES

  • Expand retail presence by opening pop-up shops at busy London travel hubs
  • Showcase their London tourism collection including their Royal Ducks
  • Position their products as a great last-minute gifting option for people travelling through the stations

EXECUTION

  • Work with SpaceandPeople to launch a pop-up shop within London Liverpool Street Station in October 2023 and a pop-up shop within London Victoria Station in April 2024

RESULTS

  • Duck World now operate 2 successful pop-up shops within Network Rail stations with their new London Victoria Station store showing strong sales results since launching
  • Duck World have seen a 10% increase in website traffic and 20% increase in website sales through the additional exposure gained at the London Victoria Station pop-up shop

“Opening our second train station Duck Depot at London Victoria has been fantastic for our ducks, and we’ve been absolutely thrilled by the amazing response from our new flock of customers!  Some have even posted on social media saying the addition of Duck Depot made Victoria station the best station in the UK!”

   Irene – Co-Founder, Duck World

 

“Our Network Rail pop-ups have been a great way for us to expand our business over the past 6 months. Seeing is believing with our range of ducks and having physical stores is the best way to showcase our quirky collection and bring smiles and laughter to commuters!”

   Fillip – Co-Founder, Duck World

Looking to retail in a shopping venue near you? Visit our Retail page for more information and to enquire today.

SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.