CASE STUDY: Epic Paintball engage shoppers and generate 70 bookings through standout campaign at St. David’s Centre
BACKGROUND
- Epic Paintball, a leading provider of immersive paintball experiences across the UK, partnered with SpaceandPeople to increase brand awareness and drive on-the-spot bookings through a high-impact customer acquisition campaign at St. David’s Centre, Cardiff, one of the UK’s busiest shopping centres.
AIMS & OBJECTIVES
- Attract and convert new customers through direct, high-footfall engagement
- Improve sales performance with an efficient, results driven approach
- Boost brand awareness through custom-designed, impactful visuals
EXECUTION
- SpaceandPeople delivered a tailored customer acquisition solution featuring a custom-branded, vinyl-wrapped promotional unit. The design aligned with Epic Paintball’s identity and was created to stand out in a high-footfall environment. The activation included full logistical support, vinyl branding and setup. This enabled Epic Paintball to focus on engaging with customers and generating leads.
RESULTS
- 70 new customer sign-ups over a 7 day campaign, a clear improvement in the daily sales average per person compared to previous activity.
- Delivered a cost-effective customer acquisition solution, with strong ROI.
- Boosted brand recognition in a high traffic, high impact location
- Received positive feedback from the St. David’s Centre management team, who praised the campaign’s visual impact and shopper engagement.
- Strong campaign performance led to increased booking commitment by the business.
“The campaign stood out in a busy retail space and helped us engage more customers, leading to a clear improvement in the daily sales average per person. The approach was not only effective in boosting sign-ups but also delivered great cost-efficiency. SpaceandPeople’s support made the whole process smooth and hassle-free.”
– Epic Paintball
CONCLUSION
By leveraging eye-catching design, strategic placement, and direct customer interaction, SpaceandPeople helped Epic Paintball to significantly increase sales performance while maintaining strong cost efficiency. This case study is a great example of how effective shopping centre promotions can deliver real, measurable results.
INTERESTED IN CUSTOMER ACQUISITION?
SpaceandPeople deliver effective customer acquisition campaigns by placing your brand at the heart of high footfall locations. From custom vinyl wrapped promotional units to fully managed logistics and on-site setup we provide everything you need to engage customers, generate leads and drive real results.