CASE STUDY: EVANS HALSHAW CAR PROMOTION

CASE STUDY: Local Vauxhall Dealership Sells 4 Cars During Betwixtmas Promotion

Pendragon Car Promotion at The Gyle

New Vauxhall car models Mokka and Corsa E at The Gyle Shopping Centre

BACKGROUND

  • Pendragon UK’s Motor division is formed of Evans Halshaw and Stratstone brands, focusing on the sale and aftersales of new cars, vans, trucks and motorcycles.
  • Evans Halshaw Edinburgh, one of Pendragon’s dealerships, offers a full range of brand new Vauxhall cars along with a choice of commercial vehicles.

AIMS & OBJECTIVES

  • Promote the dealership and raise awareness of the new Vauxhall car models Mokka and Corsa E at The Gyle Shopping Centre between 27th-31st Dec 2021.
  • Generate leads for the sale of the new models.

EXECUTION

  • Placement of 2 cars, one of each model.
  • Brand ambassadors to speak to interested members of the public and capture leads.

RESULTS

  • The campaign resulted in 4 car sales within 2 weeks of the promotion.

“We have been really pleased with how successful the car promotion our dealership placed in The Gyle Shopping Centre between Christmas and New Year has been. The booking was turned around very quickly and to generate 4 car sales so far from the 5 day promotion has supported our strategy to do more car placements with SpaceandPeople going into 2022.”

For more information

Contact us for more information on promotional space opportunities in shopping centres.