CASE STUDY: JEWELLERY BRAND THAT IS REDEFINING ELEGANCE – THROUGH CRAFTSMANSHIP, CREATIVITY AND A CUSTOM-KIOSK THAT TURNS HEADS
BACKGROUND
- Gioia started trading at events and markets, quickly building a reputation for its high-quality, unique and affordable jewellery.
- Their growing popularity let them take the next step – onto mid-mall spaces in premium shopping centres with SpaceandPeople’s retail solution, Rock Up and Pop Up.
- Currently trading in Battersea Power Station, one of the UK’s leading retail destinations, Gioia complements the fresh, premium feel of the venue and is perfectly aligned with Battersea’s shoppers needs.
AIMS & OBJECTIVES
- Introduce the brand to target audience in a new market
- Maintain brand identity while adapting to a mid-mall retail format
- Drive consistent sales and awareness through a bold, physical presence
- Create a kiosk design that embodies the brand’s craftsmanship and ethos
EXECUTION
Working closely with SpaceandPeople, the brand launched a fully custom-designed kiosk, combining a marble-style finish and warm lighting that echo the look and feel of their jewellery.
- End-to-end support: location sourcing, kiosk design, installation and set-up
- Operational ease: self-manned kiosk supported by strong media visibility and
on-going support from SpaceandPeople - Customer engagement: elevated footfall and dwell time driven by high-impact
visual design
“Launching at Battersea Power Station has been a milestone for us .The Rock Up and Pop Up team translated our vision into reality with a custom-designed Rock Up and Pop Up kiosk. The setup was quick, the process seamless, and the response from shoppers has been incredible. From exposure and awareness to sales and growth – Rock Up and Pop Up makes pop-up retail easy to master.“
– Gioia
RESULTS
- Strong and consistent sales performance from launch
- Positive shopper feedback and repeat customers
- Enhanced brand visibility and recognition within the centre
Following the success of their first mid-mall launch, the brand plans to expand into other prime shopping centres in the UK – proving how the right product, in the right space with the right retail partner can work together to deliver exceptional results for retailers, venues and shoppers alike.
If you are looking for a retail partner to launch your pop-up, contact us today: marketing@spaceandpeople.co.uk
SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.