CASE STUDY: Lyle & Scott generates interest in Management Development Programme with help from a purple cow

Lyle and Scott Promotion at King's Cross

Lyle & Scott Promotion at King’s Cross

BACKGROUND

Born of humble beginnings in the Scottish town of Hawick, Lyle & Scott has
forged a path of innovation and style spanning almost 150 years. Known for its
iconic Golden Eagle, the brand continues to add to an already rich history by
championing quality, innovation and good taste.

AIMS & OBJECTIVES LYLE & SCOTT PROMOTION

To raise awareness of Lyle & Scott’s Management Development Programme and
attract young talent looking to fast-track their career and make an impact at a
rapidly growing Brand.

EXECUTION

Undertake a one day promotion in London King’s Cross Station to raise
awareness for the Management Development Programme using a display that
included a range of Lyle & Scott Product and its remarkable Purple Cow.
Current ‘MDPs’ were on site to speak to passers by about the Brand, the
Programme, and to take details of anyone interested.

RESULTS

The target of 250 leads was reached and several talented graduates have since
been recruited for the programme.

“Our promotion at London King’s Cross Station enabled us to speak to young talent interested in kickstarting their career and promote the Management Development Programme as a perfect opportunity to do so. We reached our target of 250 leads and were delighted with the level of engagement during the one-day promotion.” Steph, Lyle & Scott

For more information

SpaceandPeople offers a broad portfolio of promotional space opportunities in high footfall venues throughout the UK. Venues include shopping centres, train stations, retail parks and leisure venues.

CASE STUDY: LYLE & SCOTT PROMOTION