CASE STUDY:TIKTOK SENSATION TAKES LASHES ON TOUR TO SHOPPING CENTRES AROUND THE UK

BACKGROUND 

Founded in 2020, Meggi Lashes offers a range of eyelashes, make-up and cosmetics. The company has built up a following of over 650,000 followers on TikTok where they post regular videos. Meggi Lashes also has over 115,000 followers on Instagram that features videos about the products and the team.

AIMS & OBJECTIVES 

• Raise brand awareness of Meggi Lashes
• Generate sales of Meggi Lashes product range
• Engage with social media followers

EXECUTION

The Pop-up shop roadshow involved the Meggi Lashes bespoke “Meggi on the Move” van visiting shopping centres throughout the UK including Meadowhall, White Rose, St David’s, Metrocentre and Victoria Centre. The retailer sold a range of lashes and other beauty products from the branded van.

Throughout the Meggi Lashes van tour they also created TikTok videos and other social media content to promote the brand and roadshow.

RESULTS

“Our pop-up shopping centre roadshow has allowed us to meet our social media followers face-to-face and give personal eyelash recommendations, which we have loved doing.  We have had quite a few customers who have visited our van more than once and in some venues have sold out of product!“

– Ellie, Meggi Lashes

For more information on retail space opportunities at shopping centres:

SpaceandPeople has a number of opportunities available for pop-up retail, promotions and experiential activity in shopping centres throughout the UK. To find out more about the retail space opportunities in shopping centres, including Meadowhall, White Rose and Metrocentre, please contact us.

To find out more about our venues, visit our venue spotlight page.