The Mini Tour Car Promotion Generates 162 Leads in 1 Day at White Rose Shopping Centre
Mini Promotion at White Rose Shopping Centre
- To reacquaint fans and newcomers with the brand’s latest models: the new, bigger MINI Countryman, the MINI John Cooper Works Hatch, the MINI 5-door Hatch, the MINI Convertible and the MINI Clubman.
- Display all 5 models.
- Acclaimed three-piece beatbox act DUKE performed throughout the day, offering an eclectic mix of popular hits from the likes of Pharrell Williams to Dolly Parton.
- 432 interactions.
- 251 people got inside the cars.
- 162 leads.
- 1,079 people watched DUKE performances.
Mini Tour at White Rose Shopping Centre