CASE STUDY: Monty Bojangles engage with over 37,000 people across 6-stop London Sampling & Experiential Roadshow

BACKGROUND

  • Monty Bojangles is an award-winning London-based confectionary brand that is stocked at a range of UK stores including Sainsbury’s, John Lewis and Tesco
  • iMP is a product sampling & experiential marketing agency that have been successfully aiding and planning brand experience activity since 2000

AIMS & OBJECTIVES

  • Monty Bojangles and iMP’s campaign aims were to boost visibility and awareness of Monty Bojangles chocolate truffles via sampling and engaging brand experience activity at high footfall venues across London

EXECUTION

RESULTS

  • Over 37,000 samples were distributed across the 6 venues in London
  • Between 800 and 1,000 competition entrants at the majority of the activation sites
  • Interactions with a range of demographics at each site with high engagement from the 18-25 and 25-45 age groups

“We received a fantastic response to the Monty Bojangles roadshow with the public keen to engage with our brand ambassadors and sample some delicious Monty Bojangles truffles.

Prizes on Spin the Wheel were flying out at each venue with queues keeping the teams busy throughout the day! We also had over 1,000 competition entries at Southside Wandsworth and Angel Central which is a great result.”

iMP Experiential & Sampling

Explore venues in London and throughout the UK on our dedicated brand experience venue website, experientialspace.co.uk

SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.