CASE STUDY: Monty Bojangles engage with over 37,000 people across 6-stop London Sampling & Experiential Roadshow
BACKGROUND
- Monty Bojangles is an award-winning London-based confectionary brand that is stocked at a range of UK stores including Sainsbury’s, John Lewis and Tesco
- iMP is a product sampling & experiential marketing agency that have been successfully aiding and planning brand experience activity since 2000
AIMS & OBJECTIVES
- Monty Bojangles and iMP’s campaign aims were to boost visibility and awareness of Monty Bojangles chocolate truffles via sampling and engaging brand experience activity at high footfall venues across London
EXECUTION
- Sampling and engagement activations at top London retail destinations: Cardinal Place, Angel Central, Southside Wandsworth, Ealing Broadway, London Liverpool Street Station and London King’s Cross Station
- The activations featured a branded sampling trike, a spin to win wheel and a competition to win a Monty Bojangles Chocolate Trunk
- The tour’s final stop at London King’s Cross Station had extra interactive elements including polaroid photo opps and an immersive jungle tent
RESULTS
- Over 37,000 samples were distributed across the 6 venues in London
- Between 800 and 1,000 competition entrants at the majority of the activation sites
- Interactions with a range of demographics at each site with high engagement from the 18-25 and 25-45 age groups
“We received a fantastic response to the Monty Bojangles roadshow with the public keen to engage with our brand ambassadors and sample some delicious Monty Bojangles truffles.
Prizes on Spin the Wheel were flying out at each venue with queues keeping the teams busy throughout the day! We also had over 1,000 competition entries at Southside Wandsworth and Angel Central which is a great result.”
– iMP Experiential & Sampling
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