CASE STUDY: 2 Day Roadshow Enables Increased
Engagement Between Local Community and Associated
Public Services

BACKGROUND

• Red Door works with a range of public service organisations, agencies and brands
  including within law enforcement, NHS, and local councils to host community
  engagement roadshows.

AIMS & OBJECTIVES OF THE RED DOOR PROMOTION

•  Reach out to local communities to facilitate local awareness as well as promoting
  recruitment and government services

EXECUTION

• Host community engagement roadshows , typically over a two day period, in a
  range of venues throughout the UK including shopping centres, such as Lakeside,
  Meadowhall, Metrocentre, Trinity Leeds, Waterside and White Rose to connect
  with the local community in an informal and accessible way.
• Use a large LCD screen to showcase local public service initiatives and
  recruitment opportunities.
• Have campaign collateral and branded giveaways for interested passers-by and
  brand ambassadors available to answer any questions.

RESULTS

For the Trinity Leeds promotion

• 1,500 interactions with the public over the two days
• 1,500 leaflets/flyers disseminated
• 300 enquiries taken at the stand relating to recruitment opportunities

“A very successful Community Roadshow at Trinity Leeds Shopping Centre, with very high daily footfall and a first class centre management team” – Tracy, Red Door Film and Media

For more information

SpaceandPeople offers a broad portfolio of promotional space opportunities in high footfall venues throughout the UK. Venues include shopping centres, train stations, retail parks and leisure venues.

Contact us for more information on promotional space opportunities in shopping centres.