CASE STUDY: Riverford Organic Farmers secure 29 new Customers in 3-day promotion at Reading Station
BACKGROUND
- Riverford Organic Farmers grow and deliver 100% organic veg boxes to customers around the UK
AIMS & OBJECTIVES
- Raise awareness of Riverford Organic Farmers and their award-winning organic fruit and veg boxes
- Promote the brand’s organic recipe boxes and its organic online farm shop
EXECUTION
- 3-day promotion on the exhibition site in Reading Station
- Riverford employees engaged with interested members of the public and provided the facility for people to sign up to their subscription offering
RESULTS
- 29 sales were made across the 3 days Riverford promoted at the station
- The Cost Per Acquisition (CPA) was £20.69, 40% less than their standard target of £35
- Combined footfall during the promotion at Reading Station was 192,269
” We were really pleased with the response from interested visitors at Reading Station. Being able to advertise our offerings to such a large footfall in a short time period is an extremely effective method of customer acquisition for us.”
– Tom Waugh – Riverford Face to Face Team
Riverford Promotion at Reading Station
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