CASE STUDY: Royal Veterinary College Engage With 350 People During 1-Day London King’s Cross Station Promotion

 

BACKGROUND

  • The Royal Veterinary College (RVC) is the UK’s largest and longest-established independent vet school. They are also a Member Institution of the University of London. The college offers various undergraduate and postgraduate programmes including veterinary medicine, veterinary nursing, and biological sciences.

AIMS & OBJECTIVES

  • Engage with young members of the public and educate on Pet First Aid skills
  • Promote career paths into the veterinary field and spark an interest in the next generation
  • Inform the public about their upcoming Night at the Vet College event which showcases their innovative research through practical activities in their labs

EXECUTION

  • One-day promotional and informational event at London King’s Cross Station
  • Various activities available for the public to engage with including learning bandaging skills and how to take a dog’s pulse using a CPR dog model

RESULTS

  • The RVC had a successful promotional event with the team engaging with 350 people during the course of the day

“We all very much enjoyed our day at King’s Cross and loved interacting with so many members of the public. It was fantastic to engage with the younger generation and get them excited about vet studies. The support in the run up to the event was great and we’d definitely like to return to King’s Cross in the future!”

 –   Grace, Royal Veterinary College 

Promotional Opportunities at Network Rail stations

SpaceandPeople offers a broad range of space for pop-up retail, promotions and brand experience activity in busy venues throughout the UK. Our venues include train stations, shopping centres, retail parks and leisure venues. Contact SpaceandPeople to find out more about the space available in venues throughout the UK.

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