CASE STUDY: Young Driver establishes nationwide presence using network of shopping centres for pop-up driving experiences

Young Driver Pop-up at Metrocentre

BACKGROUND

Young Driver offers children aged 10 to 17 the opportunity to have their first
taste of proper driving in a Vauxhall Corsa.

AIMS & OBJECTIVES OF YOUNG DRIVER POP-UP

Foster a positive attitude to driving through fun and safe experiences and lessons
so that young drivers can get a head start before even applying for a provisional
licence.

EXECUTION

Young Driver offers a friendly, well-organised set-up, using dual-controlled cars
on private land with UK Government-approved instructors.
The company organises a series of one day events at over 70 venues throughout
the UK including Lakeside Shopping Centre, MetroCentre, Braehead, Chantry
Place and Cambridge Leisure Park.
A course is set up in a closed section of the car park for children to drive around.

RESULTS

Currently operating in a range of locations throughout the UK including a number
of key shopping centres which are booked through SpaceandPeople

“Young Driver Lakeside, Braehead and Gateshead have been running for close to a 10 year period, which has provided a commercial success as a base for these regions. The success of the early locations we booked through SpaceandPeople has enabled us to expand into each region of the UK.” – Casey. Young Driver

For more information

SpaceandPeople offers a broad portfolio of promotional space opportunities in high footfall venues throughout the UK. Venues include shopping centres, train stations, retail parks and leisure venues.

CASE STUDY: YOUNG DRIVER AT SHOPPING CENTRES