A McLaren F1 supercar was placed on Charing Cross Plaza, highlighting a campaign supported by Johnnie Walker called #jointhepact
F1 announced earlier this week that it was going to host a public show yesterday (Wednesday 12th June) in London’s Trafalgar Square ahead of the Silverstone Grand Prix this weekend. Tied in with this activity, a McLaren F1 supercar was placed on Charing Cross Plaza, highlighting a campaign supported by Johnnie Walker called #jointhepact. The aim of the campaign is to encourage as many people as possible to #jointhepact and pledge never to drink and drive.
Johnnie Walker x McLaren at Charing Cross Plaza from SpaceandPeople on Vimeo.
#Jointhepact car in Charing Cross Plaza
Formula 1 legend Mika Hakkinen was among the celebrities who made an appearance during the day and signed the McLaren car as a pledge for #jointhepact.
#Jointhepact campaign in Charing Cross Plaza
For more information on the opportunity for experiential and PR activities in Charing Cross Plaza, please contact us.
