The Pet Industry: A Booming Market

From personalised dog food to tailored nutrition for cats, pet subscription brands are quickly becoming everyday essentials in households across the UK. The market is booming, with the global pet care industry projected to reach USD $500 billion by 2030, and the UK pet care sector now worth over £10 billion, driven by a shift towards premium and luxury pet products. 

But as more brands enter the space, standing out is harder than ever. Rising digital advertising costs and fragmented customer attention mean brands need smarter ways to reach their ideal customers. That’s why more pet brands are turning to face-to-face customer acquisition to drive real sign-ups, not just clicks.

Real Results from Real Campaigns

We’ve seen consistently excellent results from our in-person campaigns. By engaging potential customers in real-time, brands can build trust, create genuine connections and secure instant conversions. In fact, up to 40% of in-person interactions convert directly into new customers, proving that face-to-face engagement can mean the difference between a lead and a conversion. 

Take Butternut Box and Marro for example. During a recent 4-day campaign at Liverpool Lime Street, they connected with pet owners through personalised on-the-spot conversations about their custom food plans, resulting in 44 new sign-ups at a single location. This wasn’t just passers-by, it was qualified leads gained through genuine face-to-face engagement.

Customer Acquisition Space at Liverpool Lime Street. Promotional stall at Liverpool Lime Street. Advertising space at Network Rail Station. Promotional stand at Liverpool Lime Street.

Why Face-to-Face Drives Sign-Ups

Instant conversions – turning foot traffic into customers on the spot

Proven results -high performing campaigns can be created with measurable ROI

Local to national reach – so brands can scale with confidence

Flexible campaign options- which can be tailored to the brand’s goals

Premium high footfall venues- including train stations and shopping centres 

Our End-to-End Customer Acquisition Solution

At SpaceandPeople we help pet subscription brands acquire customers in the UK’s busiest public spaces. We have opportunities in a range of venues including shopping centres and train stations. 

Discover customer acquisition space. Promotional stall at train stations. Promotional stand at Paddington Station. Marketing activation at Network Rail Stations. Advertising space at train stations.

We offer a complete end-to-end service including a branded kiosk design and installation, onsite staffing, merchandising, and ongoing campaign support. Whether you’re scaling nationally or testing a new region we make it easy to get in front of your ideal customers and convert them. 

Ready to grow your customer base?
We’ve got the solution

 

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