Face to face promotion is a technique that has been used for as long as any of us can remember. Although traditional, this technique still has great benefits for both businesses and consumers. As we live in a virtual age, it can be difficult to find some sense of reality. MIP reported that as of 2015, 28% of current businesses would be lost without face to face meetings.
A real physical conversation is preferred by both business executives and consumers alike. Face to face interaction is important in cementing any type of relationship, business or otherwise. Marketing and promoting face to face allows for you, as a business owner to meet you potential customers, and allow them to get to know you. This also creates a personalised experience for the consumer, which can in turn lead to a long standing relationship and ultimately success. This technique is also very effective in creating brand awareness without your brand message being misinterpreted, which can very well happen with virtual marketing methods.
High engagement is also a huge benefit of face to face promotion. Consumers are more likely to engage with a brand they feel is trustworthy, and marketing in such a way allows for this build-up of trust to occur. A business that uses this type of promotion is also more likely to enhance their corporate image because they are effectively putting a face to the business.
Shopping centres are an excellent venue for face to face promotion. The reason being, each centre reflects the consumer, and the higher the footfall the greater the level of exposure. This can also act as a means of market research, meeting consumers allows for you, as a business to effectively target your desired demographic.
Despite this, virtual communication is also highly effective in completely different ways, but smart marketers use both. Mixing a little vintage and contemporary never hurt anybody. In fact, it’s doing the exact opposite.