CASE STUDY: Over 4,000 Commuters Visit Froglife Stand In 7 Day
Roadshow

Froglife at Paddington Station

Froglife promotion at Paddington Station

BACKGROUND

  •  Froglife is a national wildlife charity committed to the conservation of amphibians and
    reptiles (frogs, toads, newts, snakes and lizards), and saving the habitats they depend on.

AIMS & OBJECTIVES

  • To raise awareness about amphibians and reptiles in the UK, and how the public can help
    them at home/in their local green space.

EXECUTION

  • A roadshow for one day per location visiting Network Rail London Stations: Liverpool
    Street, London Bridge, Paddington, Waterloo, Victoria, Kings Cross and Charing Cross.
  • Froglife took along their wildlife tunnel exhibition to educate commuters using the
    stations with expert engagement officers to answer any questions.
  • The roadshow was split due to the pandemic. Pre-Covid-19, the Froglife London team
    also offered their common toad virtual reality experience to allow commuters to
    ‘become a common toad’ and see the challenges they face in the UK landscape through
    the animal’s eyes’. The team adapted to relevant Covid-19 guidelines to continue its
    roadshow in the summer of 2021.
  • Froglife also brought along models of the common toad, great crested newt and common
    frog for the commuters to see and a selection of free booklets for people to take.

RESULTS

  • Overall 4,011 commuters visited the Froglife stand over the 7 individual days.
  • This is significant for Froglife, as it raise awareness of the charity to a new audience -the
    commuters during this roadshow were from a wider breadth of London’s population.
  • The attendance of a few select stations exceeded the average attendance at a Froglife
    pop-up in London.
  • Froglife would use stations for promotional activity again, potentially to showcase the
    community tapestry that has been made on this project

“Visiting the main train stations in London has enabled us to reach a far wider audience than we would normally engage with. To speak to over 4,000 commuters over the 7 days has increased our brand awareness significantly and we used our social channels to amplify the activity to our online audience and supporters” Emily Millhouse, Project Manager, Froglife

For more information

Contact us for more information on promotional space opportunities in shopping centres.

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