GAME OF THRONES BRAND EXPERIENCE AT ST DAVID’S CARDIFF

Game of Thrones fans prepare themselves for a nationwide tour of the famous Iron Throne

Hundreds of fans of the HBO series queued for hours to have the chance of sitting on the Iron Throne in St David’s Shopping Centre, Cardiff this week.

Game of Thrones UK Throne Tour

Game of Thrones Brand Experience in St David’s Shopping Centre, Cardiff

The Throne on display throughout the tour is a genuine throne used in the filming. Excited fans had the opportunity to go along and have their pictures taken with the iconic prop, with some fans queuing up to four hours.

Game of Thrones Tour Shopping Centre Cardiff

Game of Thrones’ Throne is on a nationwide tour of high footfall venues including St David’s Shopping Centre in Cardiff

The tour of the Throne comes just after the eighth season of the famous TV series returned to our screens.

Sky’s Director of Programmes, Zai Bennet said: “With one of the greatest shows of television’s golden era coming to its end, we wanted to give fans something special to remember it by. The 7 Kingdoms Tour will do just that with fans getting the chance to experience what it feels like to sit on the Iron Throne before the eventual crowning moment at the end of the season.”

Game of Thrones Activation Cardiff

Game of Thrones Consumer Activation. Photo Credit: St David’s Shopping CentreTwitter Page

The Throne is making a tour around the UK starting off in Dublin. It is also visiting Glasgow, Newcastle, Manchester, London, Cardiff and finishing off in Birmingham.

St David’s Shopping Centre gave the perfect opportunity of a promotional space for the famous Throne to take residence.

For original articles:

https://www.itv.com/news/wales/2019-04-18/game-of-thrones-iron-throne-goes-on-display-in-cardiff/

https://www.walesonline.co.uk/whats-on/whats-on-news/you-can-sit-game-thrones-16040323

For more information:

Contact SpaceandPeople for information on the experiential, promotional space and on-mall retail opportunities at St David’s Shopping Centre, Cardiff.