Highland Spring undertakes train station experiential roadshow to show consumers the importance of everyday hydration through the launch of their new campaign ‘A to Anywhere’.
The ‘A to Anywhere’ campaign has included Highland Spring’s biggest experiential activation since the brand was founded in 1979, having a fully interactive brand immersion event which started in Glasgow Central Train Station in May, continued to Manchester Piccadilly and finished in King’s Cross Station in June
Highland Spring is the UK’s leading ethical producer of natural source bottled water from the Ochil Hills in Perthshire. The idea behind the ‘A to Anywhere’ marketing campaign is to make it as lifelike as possible using brand experience and educating consumers on the brand’s environmental credentials. The promotional campaign highlights how by making small changes and recycling bottles after use, gives bottles a second life, as well as helping the environment. It also raises the importance of hydration as 89% of consumers do not drink enough water on a daily basis.
Highland Spring launched a new Eco bottle which is made from 100% recycled and recyclable plastic earlier this year, allowing all Highland Spring bottles to have multiple lives. Through the brand experience campaign, which took place on selected days at each location, brand ambassadors known as ‘Hydration Heroes and ‘Recycling Heroes’, distributed these bottles to consumers to help keep up their everyday hydration.
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