A Growing Appetite for Food Subscriptions

Consumer demand for meal kit and food subscription services continues to rise, driven by a growing focus on convenience, health, and cost effectiveness. Globally, the meal kit delivery market is projected to hit £12.95 billion by 2030, with an estimated 25.4 million users worldwide.

In the UK, the sector is evolving rapidly. Brands like HelloFresh, Gousto and Green Chef are leading the charge in a market current valued at £1 billion, with user numbers expected to hit 2.3 million by 2030, the sector is set for sustained and significant growth in the years to come.

 But as more brands enter the market, acquiring and retaining customers is more competitive than ever. That’s why leading food subscription companies are turning to face-to-face customer acquisition, connecting directly with consumers in high-footfall locations to drive measurable results and long-term value.  

Standing Out in a Crowded Market

With digital channels becoming increasingly saturated, in-person customer acquisition offers a clear edge. Face-to-face engagement fosters trust, builds genuine connections, and drives high conversion rates. In fact, research shows in-person interactions can convert at up to 40%, proving the effectiveness of direct engagement in turning interest into action.

Meeting customers in real time allows brands to address concerns instantly, gather valuable insights, and create lasting impressions that strengthen loyalty and retention.

Real Results from Real Campaigns

Food subscription brands are already seeing major wins through in-person campaigns, and at SpaceandPeople, we’ve helped make it happen.

One brand secured over 70 new sign-ups in just three days during a shopping centre activation and have also reduced their Cost Per Acquisition by up to 40% below target at a station. Another activation at London King’s Cross Station delivered 75 sign-ups in only three days, proving that high-footfall face-to-face engagement drives real outcomes.

This approach means lower acquisition costs, stronger customer relationships, and a distinct presence in a crowded market.

Why In-Person Acquisition Drives Growth

Real Time Results: Engage prospects on the spot for immediate conversions.

Authentic Connections: Build trust and credibility through face-to-face interaction.

Scalable Growth: Confidently scale from local activations to national campaigns.

Tailored Campaigns: Flexible solutions aligned with your brands objectives.

High-Traffic Locations: Access to 370+ exclusive venues across the UK.

Your Complete Customer Acquisition Solution

At SpaceandPeople, we offer a turnkey solution that helps subscription brands connect with real customers in the UK’s busiest locations. From branded kiosk design and staffing, to merchandising, and ongoing support, we manage every aspect of your campaign for maximum impact.

Whether you’re testing a new market or scaling nationally, our tailored approach makes it easy to reach your target audience, spark meaningful conversations, and drive conversions that fuel lasting growth.

Ready to grow your customer base?
We’ve got the solution

 

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