In the competitive UK energy market, gaining consumer trust and brand loyalty is more important, and more challenging, than ever. With a growing selection of tariffs, sustainable energy alternatives, and digital comparison tools vying for attention, energy providers must find effective ways to stand out and deliver genuine value. 

Leading energy brands are turning to in-person marketing as a powerful approach to connect directly with customers, build trust, simplify complex offerings, and promote long-term loyalty in a rapidly evolving market. 

The UK Energy Market in 2025: Big Challenges, Bigger Opportunities

Energy brands in 2025 face several challenges as they seek to both acquire and retain customers:

  • Trust gap: Just 12% of UK consumers say they trust their energy provider, signalling a significant credibility challenge in the industry
  • Tariff Confusion: Less than half (48%) of consumers reported understand the range of available tariffs, showing that messaging is often complex or unclear for many consumers
  • Low Brand Loyalty: Over 20% of UK households switch energy suppliers each year annually, reflecting a highly competitive market driven by low customer loyalty and price sensitivity

To grow in this sector, providers must inspire confidence, make their offerings understandable, and turn first-time buyers into loyal customers.

The Power of In-Person Energy Marketing in the UK

Many energy companies rely heavily on digital advertising, but with digital fatigue and product complexity on the rise, face-to-face engagement is now a powerful differentiator. Here’s how the best energy suppliers in the UK can leverage in-person marketing channels:

  • Build Trust Instantly: 77% of consumers trust a brand more after a face-to-face conversation, compared to just half of that with online-only contact
  • Simplify Complexity: One-to-one conversations clarify complex topics like tariffs, smart meters, and green options, boasting conversion rates of up to 40%
  • Foster Loyalty and Retention: Around 80% of consumers say a positive in-person brand experience increases their likelihood to purchase, and over 70% report greater brand loyalty

Integrating in-person marketing to your energy customer acquisition strategies builds trust, clarifies your offerings, and transforms footfall into loyal customers.

Real Results with SpaceandPeople

At SpaceandPeople we regularly partner with leading energy brands to deliver results driven face-to-face customer acquisition campaigns across the UK- from concept through to execution.

Recent success stories include:

  • 104 new customers acquired in a single week for a major energy brand at a UK shopping centre
  • Delivered Cost Per Acquisition 18% below target for another leading provider, underscoring the efficiency and ROI possible with well-executed in-person strategies

These outcomes reflect the power of combining strategic venue placement, expert staff, and direct consumer contact-turning industry challenges into opportunities for lasting growth.

Make the Energy Market’s Challenges Your Advantage

If your energy brand wants to move beyond churn and confusion, in-person marketing is the solution for trust, clarity, and long-term loyalty.

Get in touch today to discover how in-person advertising powers growth and loyalty for UK energy providers.

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