Last week, London King’s Cross was home to an experiential activity only make-up addicts could dream of! With a 5-metre-high ruby red lipstick, this promotion was to mark the launch of Kat Von D Beauty in Debenhams. American tattoo artist and star of LA & Miami Ink, entrepreneur Kat Von D is launching her debut make up range in the UK and it all kicked off at King’s Cross! Brand representatives were on site delivering leaflets to the commuters of London, while other passers-by were being encourage to take a selfie with the giant lipstick and use the hashtag #KVDxDEBENHAMS to be in with a chance of winning a free cosmetics gift bag, full of glamorous treats.


A number of items were also given out by promotional staff; such as selfie sticks (which came in handy for taking a photograph with the ginormous lipstick!); umbrellas and tote bags; as well as mini sample products to try. If that wasn’t enough, Kat Von D herself even showed up! Dressed head to toe in black, with her trademark leather jacket and dark sunglasses Kat arrived in style much to the delight of her fans, who were astounded to see the star herself.


The fun didn’t end at King’s Cross, Kat Von D also attended the launch of the make-up counter at Debenhams, Oxford Street on Saturday! Commuters and fans alike were given a treat last week with this excellent experiential activity, and the campaign itself had massive engagement on all social media platforms especially Twitter and it sure won’t be forgotten quickly.

Were you at King’s Cross during the Kat Von D Beauty launch? Don’t worry if you missed it, we have plenty more exciting campaigns coming soon!