LEXUS RETURNS TO BUCHANAN GALLERIES

Lexus targets ABC1 audience profile consumers at Buchanan Galleries

MISSION
  • Increase brand awareness of the RX 450h F SPORT Lexus, in particular with an ABC1 demographic, and encourage test drive sign ups
EXECUTION
  • Car display of RX 450h F SPORT Lexus model with interactive screen
  • Brand ambassadors on hand to show interested parties the car model’s features and highlight the benefits
RESULTS
  • EMO exceeded the targets set on leads generated and test drives arranged
  • The Lexus brand has promoted at Buchanan Galleries for the past 4 years as the venue consistently delivers in terms of desired footfall and customer demographic

“Buchanan Galleries has been a fantastic venue for Lexus to showcase our latest model. We have used the venue for multiple promotions and always find the demographic and volume of shoppers enables us to meet our campaign targets.”
Michelle Cobb Experiential Executive (EMO)

 

Lexus at Buchanan Galleries Shopping Centre Brand Experience Activations

Lexus at Buchanan Galleries Shopping Centre

Brand Experience Activation - Lexus at Buchanan Galleries Shopping Centre