LIDL BRINGS SUMMER SPIRIT TO KING’S CROSS

Lidl brings summer spirit to London King’s Cross Station

Since so many events, holidays and other activities have been cancelled this year, Lidl wanted to bring a bit of summer spirit into people’s lives.

Lidl sampling "Big on not missing out" campaign at London King's Cross Station

Lidl sampling “Big on not missing out” campaign at London King’s Cross Station

Lidl’s Big On Not Missing Out campaign visited London King’s Cross Station last weekend showing how sampling can effectively be carried out post-lockdown.

Health and safety measure were integrated throughout the activity

Health and safety measure were integrated throughout the activity

Health and safety measures were an integral part of the activation, which distributed samples of ice cream and fruit.

Brand ambassador at Lidl's "big on not missing out" campaign

Brand ambassador at Lidl’s “big on not missing out” campaign

Passers-by were keen to participate and it is great to see this type of activity coming back!

Samples being distributed at Lidl's "big on not missing out" campaign at London King's Cross Station

Samples being distributed at Lidl’s “big on not missing out” campaign at London King’s Cross Station

Campaign Credits:
Commercialisation Partner: SpaceandPeople Plc
Agency: CSM Live
Brand: Lidl GB
Venue: London King’s Cross Station
Portfolio: Network Rail
Photography: Samantha Lane

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