Lidl brings summer spirit to London King’s Cross Station
Since so many events, holidays and other activities have been cancelled this year, Lidl wanted to bring a bit of summer spirit into people’s lives.
Lidl’s Big On Not Missing Out campaign visited London King’s Cross Station last weekend showing how sampling can effectively be carried out post-lockdown.
Health and safety measures were an integral part of the activation, which distributed samples of ice cream and fruit.
Passers-by were keen to participate and it is great to see this type of activity coming back!
Commercialisation Partner: SpaceandPeople Plc
Agency: CSM Live
Brand: Lidl GB
Venue: London King’s Cross Station
Portfolio: Network Rail
Photography: Samantha Lane