LIPTON ICE TEA SUMMER EXPERIENTIAL CAMPAIGN

Ice Tea brand Lipton has been visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign.

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Urban spaces such as Broadgate and Gunwharf Quays have been transformed offering the public a chance to relax and unwind with their friends while enjoying samples of Lipton Ice Tea.

Lipton’s “Let’s Go” campaign aims to tap into the mentality of millennials who prioritise social togetherness and to mobilise friends to get together and spend quality time with each other.

The roadshow is part of a wider integrated campaign which includes a new TV commercial and is supported by social and digital media campaign.

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