Manchester Airport Group Raises Awareness of New Routes at Trinity Leeds with 259,000 Social Media Reach
MISSION
- Increase awareness of direct airline routes to the USA.
- Engage with shoppers with activity to showcase the different US destinations (13 in total) with direct flights from Manchester Airport.
EXECUTION
- Wheel of Fortune game where visitors to the stand were invited to play ‘spin your way to the USA’.
- Wheel made up of 13 sections, each containing a different US destination. If the player landed on San Francisco, a new destination from Manchester in 2017, they won an on-the-spot prize.
- Consumers could be entered into a prize draw to win a holiday to the USA direct from Manchester Airport using digital data collection forms, hosted on ipads.
- An oversized polaroid placard was available to encourage participants to post on social media, sharing US holiday snaps or saying which US destination they would like to visit and why using #USADirect to win a US goodie bag.
RESULTS
- 8,000 entries into prize draw.
- 220 competition winners.
- 259,000 social media reach.
“Trinity Leeds was a fantastic venue for Manchester Airport, providing the perfect audience for our USA Direct marketing campaign and over 8,000 prize draw entries.”
Patrick Alexander, Head of Marketing (Manchester Airport Group)
Manchester Airport Group at Trinity Leeds