Activation at King’s Cross Station with Scarlett Moffatt and a giant edible ‘Belboard’
Visitors to King’s Cross Station today are enjoying a cheesy treat with Mini Babybel® and Scarlett Moffatt raising awareness of Red Nose Day. A giant edible ‘Belboard’ was unveiled this morning which contains over 10,000 Mini Babybel® cheeses.
Travellers can enjoy a cheese which includes a joke and be entertained by witty one-liners delivered by Scarlett herself. The Belboard, which is 6m wide by 3m high, celebrates the Mini Babybel® and Red Nose Day partnership. A limited edition of the cheese 6 pack will be available from the 13th March, with 10p from every special pack donated to Comic Relief.
Activity can be followed with the hashtag #MiniLaughs, and Twitter @MiniBabybel and @RedNoseDay
For more information:
For more information on promotional opportunities at King’s Cross Station, please contact us.