CASE STUDY: ONLINE GIFT RETAILER AWESOME GIFTS

Online Gift Retailer, Awesome Gifts, Boosts Turnover by 30% in 2017 By Using POP Retail Kiosks

Online gift retailer Awesome Gifts on POP Retail kiosk

Online gift retailer Awesome Gifts on POP Retail kiosk

COMPANY BACKGROUND & OVERVIEW

  • Awesome Gifts designs and imports a range of novelty gifts for all ages, with an attractive sub-£10 price point.
  • Awesome Gifts was founded as an online business with Amazon, its primary sales channel since 2013.
  • After success online selling 220,000 units, the business needed to raise brand awareness in the offline consumer space.

EXECUTION

  • Having researched the market, the company decided short-term trading from on-mall kiosks within busy shopping centres was an effective way to position its products in front of consumers.
  • The Galleries Washington was chosen as the first centre for the company to operate in. The success within The Galleries Washington boosted business confidence to rapidly expand and open many more kiosks.
  • On the back of this success, Awesome Gifts worked with POP Retail to plan and execute a rollout across the North East of England.

RESULTS

  • Awesome Gifts is now trading from multiple locations with plans to scale this up significantly in 2018.
  • Kiosk revenue is now viewed as a separate sales pipeline for the business and is an effective tool to validate new products.
  • Kiosks have boosted the company’s turnover by 30% in 2017.

“The right products, at the right price in the right locations work. The locations POP Retail offer have a tried and tested formula to get your brand out there with the sites positioned to put your business in the path of consumers ready to buy. The POP Retail team are brilliant and feel like part of our team. We would not have achieved our ongoing success without their attention to detail and ongoing support.

Kiosk sales have boosted our turnover by 30% in 2017.”

Richard Laverick
(Awesome Gifts)