Orangina’s extensive sampling campaign visits key commuter stations
Orangina Sampling Activity at London Victoria Station
Soft drink brand Orangina has launched a sampling campaign over Summer, which is tied in with a larger experiential activation in August. The overall campaign will feature a nationwide outdoor campaign, social media activation, PR activity and in-store activity to drive purchase.
The sampling activity, which started in June and will run until September, is aiming to reach two million consumers at high-footfall commuter venues in London including Victoria Station and London Waterloo.
Bridget Hirst, assistant brand manager for Orangina at Lucozade Ribena Suntory, said: “With taste being the number one driver of purchase for soft drinks, we need to remind consumers about the wonderful taste of Orangina to drive our sales”
Orangina Sampling Activity at London Victoria Station
For more information:
Event Magazine
For more information on venues to execute a sampling campaign, please .